Sadly (though not surprisingly) a US study found that 63% of men think women mainly wear makeup to trick people into thinking they’re attractive, hinting at an issue of mistrust. In an R29 article written by Parisa Hashempour, Dr Brooke Erin Duffy, associate professor at Cornell University, highlighted a frustrating catch-22. Women are “expected to be effortlessly, naturally beautiful in a way that requires things like makeup and filters”, said Dr Duffy, but going “too far” will have you observed as “fake, a fraud or narcissistic”. This, Dr Duffy said, sets women up for intense scrutiny and ultimately failure. read more