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Shop in Shop is a monthly column dedicated to rounding up the latest arrivals, seasonal trends, and styles from our favorite brands and retailers.

When it’s time to unwind, I love watching other people’s beauty rituals. A 20-minute get-ready-with-me vlog on YouTube hates to see me coming. And if it’s from a celebrity, I’m even more tuned in. Most of their routines include high-end products and over-the-top treatments the average person has never heard of (vampire facials and PDRN treatments, I’m looking at you), but I still aspire to get the same effect without needing to apply for a loan. read more

Naomi Parris is an assistant shopping editor at Popsugar, based in New York. With over eight years of experience and previous roles held on the brand’s Beauty and Operations teams, she enjoys telling stories that merge fashion, beauty, and Black culture. Naomi has also lent her skillful pen to Essence Girls United, Elle, Bustle, and Elite Daily. When she’s not crafting shopping roundups, high-profile features, beauty op-eds, or trend guides, you can find Naomi behind her blog “Eli-Nay,” where she inspires readers through style guides, cultural pieces, and innovative content on her Instagram. read more

ICYMI, there are a few nostalgic beauty trends making a comeback in 2026, and one of them is (wait for it…) frosted lipstick. If you’re a millennial, and this just whisked you back to the late-90s or early-2000s, well, same. If you’re Gen Z, this might feel like a very cool and of-the-moment makeup trend that suits the modern pop aesthetic of people like Addison Rae or Zara Larsson. Regardless, frosted formulas are even trending among the fashion elite. Most recently, Elsa Hosk cosigned the trend, showing off her frosted lips in a recent Instagram post. read more

Avery Matera is a Popsugar contributor who covers all things fashion.

Jessica C. Andrews (she/her) is an award-winning editor and writer who currently works as the senior style director of PS, overseeing beauty, fashion, shopping, and identity content. With more than 15 years of experience, her areas of expertise include fashion, shopping, and travel. Prior to joining PS, Jessica held senior roles at Teen Vogue, Refinery29, and Bustle and contributed to The New York Times, Elle, Vanity Fair, and Essence. She’s appeared on “Good Morning America,” NBC, and Fox 5 New York and spoken on various panels about fashion, hair, and Black culture. read more

If you love jeans, you’ve likely come across the Los Angeles–based brand Agolde. As of today, the label is moving beyond denim and into a line of wardrobe staples with its new Not Just Jeans campaign. read more