Uptowns. Jordans. Foams. Classics. Maxes. Gazelles. Stan Smiths. In today’s world, these aren’t just sneakers — they’re cultural legends. These iconic kicks helped elevate what began as a daily aspect of life for Brown and Black folks living in inner cities to a global culture. But as the masses have embraced sneaker culture and streetwear, the roots and the people at the heart of the movement tend to get overlooked. In their latest collaboration with reggaetón superstar and legend Yandel, Ewing Athletics and Product Line Manager, Jonas Guerrero are trying to change that, by paying homage to a community that has worked alongside the Black American community in elevating sneakers to becoming the art form that they are today: Latines.
