Zara churns out new arrivals at a rapid pace, so understandably, it can get tricky to find what’s truly worthy through the noise. But leave it to the internet sleuths to make Zara fun again: While the state of TikTok is in limbo, if it were to go away, one thing I would surely miss about the app is the dedicated users who filter through Zara’s latest drops in real time. If you’re not making daily visits to the store or website, it’s easy (and quite possible) to miss some true gems among the hundreds of new products. TikTok’s Zara investigators always identify the best pieces as they arrive, and when they do, it doesn’t take long for said pieces to go viral—take last summer’s internet-famous slip dress or the pink wool jacket-and-pant set that sold out like lightning.
