A video posted by skincare enthusiast James Bok, titled “How to wash your face properly”, caught my attention first. “Most people do not emulsify their cleanser enough and apply it on their face making it look like soapy water,” says James in the clip, which had an enormous 10.1 million views the last time I checked. “This is definitely not the right way of washing your face,” continues James. Instead, James suggests wetting your face and emulsifying (combining two liquids) the cleanser by massaging it into the palms of your hands in a circular motion for around 15 seconds. If you’re using a foaming cleanser in particular, emulsifying creates a richer lather. James then cleanses their face for a full minute before rinsing away the suds.
