“Oh, they’re heavy!” “These are nice.” “I need a pair of those.”
These are just a few of the responses I got when I brought a handful of ALO sunglasses boxes into the Who What Wear office in Los Angeles this week on the day the lifestyle brand debuted the category for the first time. The collection, which includes a total of six distinct styles that range from ultra-sporty to sleek and polished, launched on July 22. A day later, a few of the pairs—including the yellow-lens aviators that my coworkers Chichi and Judith both grabbed for—are already sold out. The rest? I give them until August 1. After that, good luck scoring any of the six options.