Jessica DeFino is a writer and vocal critic of the beauty industry. She reminds me that “the beauty industry’s focus on treating trauma with consumerism (classic ‘retail therapy’!) is a manifestation of toxic individualism. It convinces consumers that trauma stemming from systemic issues — whether that’s feeling insecure about getting older due to ageism, or losing your hair from chronic stress resulting from overwork, overwhelm, racism, colourism, classism, ableism, low wages, high cost of living, climate change, whatever — is fixable on the individual level, via individual product use.”
